THE RIDE RETAIL PROJECT 

This warehouse space was to be renovated into a retail space of our choosing. I created a surf shop located in Laguna Beach, CA. This building contains two stories.

The first story contains the main retail space, a cafe, board repair workshop, restroom, and storage space. The second story includes a conference room, manager's office, employee lounge space and kitchenette. The rooftop provides outdoor seating as well. 

In addition, I created a custom cash wrap (the base wrapped in semi-circles inspired by curved forms within the ocean, and the countertop replicating the overhang of a surfboard), as well as ten merchandise items implemented throughout the store.